As we head into the cooler autumn months, our foot traffic business begins to slow here at Kona Sports. We all take a collective sigh of relaxation, knowing that the busy season is now behind us. The sounds of summer here by the boardwalk in NJ begin to fade, and we start to get used to the silence that is winter-time in a mid Atlantic beach town. From a selling perspective, the majority of our footwear sales changes dramatically from sandals to close-toed shoes like sneakers and boots.
As I’m sitting at my desk at the shop, I can hear some of my sales associates unpacking one of our most recent Ugg Australia footwear orders. This is a familiar sound, being that we have been selling Uggs for well over 10 years now, and the brand is a staple part of our winter footwear sales. I am happy to report that we have a loyal customer base when it comes to Uggs, and people know that we carry all the newest colors, styles and trends that the company has to offer. We’re also not afraid to go DEEP into ladies and youth sizes, making sure that each and every customer gets the size that they need, no matter what month of the year it is.
The Ugg company got their start on the sandy beaches ofAustralia. The designers brought a product to the market that was completely new at the time. A hand-stitched sheepskin suede boot with a thick fleece lining that retained heat better than any other footwear available at the time. The style became instantly popular with the Australian surfers, who could put these on strait out of the water and stay warm and comfortable on some of those chilly mornings.
Over time, the Ugg Classic Short Boot became a recognized style, and grew a fan base that has now swept all over the globe. You now see everyone from surfers to celebrities wearing their UGG boots with pride. But as we know, this style does come with a price. Recently, the company made the decision to lower their prices back to the fall 2011-2012 threshold. This means that popular styles dropped ten to fifteen American dollars in price, while still offering the same durability and design that we have all come to know and love.
All told, I see this winter being another strong season for Ugg Australiaand Kona Sports. We’ve got shipments coming in every 2 weeks from now until Christmas. We will be stocking your favorites and old stand-byes, while also offering some of the newer more fashion forward styles like the Classic Short Sparkle, the Classic Mini, and the Opaline.
Check out the site every week to see what’s new in the world of Ugg Australia, and to see all of the new surf, snow and skate gear that Kona Sports has to offer!