Surfboard Brands We Carry
CI, Lost, Firewire, and Rusty approach board design from completely different angles. Browse each brand below to compare shapes, construction, and find the right board for how you surf.
What Sets Each Surfboard Brand Apart
Design Philosophy and Construction
Each brand in our lineup takes a different path to the same goal: boards that perform in real East Coast conditions. CI Surfboards are shaped around fast rails and clean release, refined through decades of world tour competition. Lost Surfboards run wider and thicker, built to generate speed when the waves go flat. Firewire replaces traditional polyester and fiberglass with proprietary layups like Helium and LFT that flex consistently and last longer. Rusty still shapes by hand after 40 years, blending classic craftsmanship with modern outlines.
Choosing the Right Brand for Your Surfing
Your ideal brand depends on the waves you ride and how you ride them. Punchy beach break surfers who drive hard through turns gravitate toward CI. Riders who need paddle power and forgiveness in mushy conditions reach for Lost. Surfers who want durability and lighter swing weight without sacrificing flex choose Firewire. And those who value a hands-on, shaper-driven approach lean toward Rusty. Not sure where to start? Visit our Wildwood shop and our team will match you to a board based on your height, weight, and local break.
Surfboard Brands FAQ
What surfboard brand do most pros ride?
Channel Islands leads the pro tour, with Griffin Colapinto and Kanoa Igarashi on the team. Lost has a strong presence in the free-surf scene. Most pros ride custom dims on stock models, so the shapes in the shop are the same outlines they use.
What is the difference between epoxy and fiberglass surfboards?
Traditional PU/polyester boards flex more naturally and are easy to repair with a $15 Solarez kit. EPS/epoxy boards are lighter and more durable but feel stiffer under the feet. Firewire uses proprietary layups that bridge the gap between the two.
How do I choose a surfboard brand for my skill level?
Shape matters more than the label. Beginners should start with soft-tops, then move to a wider hybrid or fish. Intermediate riders should match board volume and length to their weight and wave size. Advanced surfers can dial in performance shapes from any of the four brands.
Are custom surfboards worth it vs stock boards?
Stock boards cover most surfers. A custom surfboard makes sense once you know your exact volume, rocker, and tail preferences. Stock dims from CI, Lost, Firewire, and Rusty are designed to fit common body types and skill levels.
