Privacy policy

Last updated: August 6, 2026

Kona Surf Co. operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Kona Surf Co. is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including the items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transactions.
• Communications with us, including information you include in communications with us, such as when sending a customer-support inquiry.
• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies.
• From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfill orders, remember preferences and items you are interested in, send account-related notifications, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email or postal mail and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services. SMS communications are governed by the separate SMS / Text Message Communications section below and are sent only after the customer provides the applicable consent.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone else.

Communicating with You

We use your personal information to provide customer support, respond to you, provide effective services, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social-media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy; to comply with applicable legal obligations, including subpoenas, search warrants, and similar requests; to enforce applicable terms or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising and marketing based on your online activity. You may exercise available opt-out rights through the privacy controls provided on our website.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as service providers that may be located in countries other than where you reside, in order to provide and improve the Services.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise rights over information processed by Shopify. To learn more, review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them.

Information you provide in public or semi-public venues, including information you share on third-party social-networking platforms, may also be viewable by other users of the Services or those third-party platforms. Our inclusion of such links does not, by itself, imply endorsement of the content on those platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and may be declined as permitted by law.

• Right to Access or Know. You may have a right to request access to personal information we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of personal information we hold about you and request that we transfer it to a third party, subject to applicable exceptions.
• Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the sale or sharing of personal information or processing for targeted advertising, as defined by applicable privacy laws.

If you visit our website with a Global Privacy Control opt-out signal enabled, we will treat it as an opt-out request where required by applicable law. To learn more, visit Global Privacy Control.

Other than Global Privacy Control where applicable, we do not recognize other “Do Not Track” signals that may be sent by your browser or device.

Managing Communication Preferences

We may send you promotional emails, and you may opt out at any time using the unsubscribe option displayed in our emails. If you opt out, we may still send non-promotional emails, such as messages about your account or orders.

If you reside in the United Kingdom or European Economic Area, and subject to exceptions and limitations provided by local law, you may also have rights to object to or restrict processing and to withdraw consent where we rely on consent as a lawful basis. Withdrawal of consent will not affect the lawfulness of processing carried out before withdrawal.

You may exercise available rights where indicated on the Services or by contacting us using the details below. We will not discriminate against you for exercising your rights. We may need to verify your identity, and an authorized agent may be required to provide proof of authorization.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data-protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country in which you live.

If we transfer personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent mechanisms issued by the relevant UK authority, unless the destination country has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice where required by applicable law.

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